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More about Data Visualisation

What is data visualisation?

Data visualisation is the process of taking insights and statistics and presenting them in a graphic, chart or animation. It’s an important part of the overall data pipeline and one that influences how much impact insights from collected data has.

Put simply, it’s the role of data visualisation to make sure that insights are understood and grab the attention of decision-makers and key stakeholders.

Data visualisation can take the form of an image, graphic or video, as well as a larger item, such as info graphic or animation. Someone that is responsible for data visualisation must ensure that data is presented in the most engaging way possible.

Why is data visualisation important?

It can be easy for a team of data analysts, data scientists and data engineers to understand insights in their rawest form, data visualisation ensures that it can also be understood by other less data-minded individuals in an organisation.

The hours and days it takes to collect, analyse and produce tangible insights could be wasted if it doesn’t translate into meetings and presentations. After all, the main reason for collecting data is to end up with better decision making and a range of business-benefitting actions and outcomes.

Data visualisation is closely tied to data storytelling and data literacy – which are essentially the human side of data roles. These skills are what connects the technical and interpersonal sides of data, and each side cannot reach its full potential without the other.

What are the best data visualisation tools?

There are a number of tools that allow you to analyse data, from Microsoft Excel, to Microsoft Power BI, Tableau, Google Data Studio and Qlik, to name just a few.

The one that is best for you will depend on the data you are collecting and the depth of insights you are providing. Learn more about Tablueu courses and Microsoft Power BI training with QA.

Which jobs require data visualisation?

Data visualisation can be a role of its own, such as Data Visualisation manager, and is also considered a key skill for those involved with business intelligence and data analytics.

But data visualisation goes broader than that and is often a sought after skill for those that work in Sales and Marketing, and other similar fields where insights are used to drive better decision making and commercial priorities.

There are also various ways to grow expertise in data visualisation. Whilst beginners may want to learn more by taking a course in Microsoft Excel, those that work with large data sets will likely want to use a more specialised tool such as Tableau and Microsoft Power BI.